Is college a love match or a consumer purchase?

Love Sculpture at Ursinus College, Collegeville, PA

Love Sculpture at Ursinus College, Collegeville, PA. Photo by By Montgomery County Planning Commission

There are many variables involved in choosing a college to attend. If the goal is to find the best higher education choice out of several thousand possibilities, should students look for their love match or search for a smart consumer purchase?

Parents of the college-bound know the stakes are high. College costs are steep but college grads have a better financial future. Parents want to see stars in their student’s eyes when their college choices are named. They want their child to be happy and excited to take advantage of their higher education opportunities.

Students want to feel a connection with their choice colleges. Initially it may come because the school is a name brand, friends are attending, or the student had a memorable college visit. The college-bound want to proudly wear their college T-shirts. In teen time, a four+ year commitment to earn a diploma represents a huge chunk of their young adulthood and therefor, their identity.

Although they may not be invested in a college decision based on money, the fact is most students take out loans to finance their education. Many parents dig deep in their pockets and also borrow to afford their student’s college bill. The impact of these financial choices may not be felt until after graduation.

Read on for college consumer variables and making a college love match

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